"Dave Whorton was a high-flying partner at Kleiner Perkins during Silicon Valley's big shift. After Netscape's IPO, he witnessed the VC industry pivot from a proven forty-year playbook of managing risk to something much more aggressive: Get big fast. Don't worry about profitability. Cash out and find another venture. And for a while, Whorton took part in this whirlwind as he pursued his dream of becoming the next Hewlett or Packard. He played an integral role in Google's launch and started companies himself. It wasn't long, though, before it all got to be too much. Whorton recognized that "If 'get big fast' was the formula for building a great technology company in the twenty-first century, I was happy to let someone else do it. I just knew it wasn't for me." That could have been the end of the story, but instead it turned out to be the beginning of another, very different one. Whorton didn't just walk away, he went on a journey to find a better way to build companies: a way focused on long-term stability and steady growth, funded through profitability; a way in which leaders were committed to making their companies endure. He calls these companies "Evergreen," and in Another Way: Building Companies That Last . . . and Last . . . and Last, he's started a movement to inspire more entrepreneurs and business leaders to follow the path he's blazed. Whorton's story and his trademark Evergreen 7Ps framework will win you over and prepare you, with logical steps, to create and lead an enduring business. Full of revelations, practical advice, and real-world examples of companies going Evergreen, Another Way is as instructive as it is inspiring"-- Provided by publisher.

"Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools. Digital Marketing Strategy is an international bestseller, providing practical information on structuring and implementing a more strategic approach to digital marketing. In this fully updated fourth edition, Simon Kingsnorth explores AI in marketing, e-commerce, marketing automation and the utilization of digital analytical tools. This new edition also includes fresh real-world examples and platform recommendations around AI. With new cutting-edge insights on AI in advertising, NFTs, the metaverse and Web3, Digital Marketing Strategy serves as an ideal roadmap for navigating digital channels and operations. This book includes checklists, key terminology, and insights from leading industry experts to aid in the development of your own digital marketing strategy. Supplemented by online resources consisting of practical implementation guides, presentation slides and activity sheets. This is an essential guide for marketers and students seeking to build an effective digital strategy"--

THE ALL-IN-ONE SOLUTION FOR YOUR HIGHEST SCORE ON THE GMAT FOCUS! This comprehensive guide includes 3 computer-adaptive (CAT) practice tests online, 2 additional diagnostic exams in-book, detailed reviews of critical content, and access to bonus online tools. The GMAT Focus is the leanest (and meanest) version of the GMAT ever! Get the info you need to approach the revised test with confidence and achieve your highest possible score with this updated guide from The Princeton Review. Techniques That Actually Work Powerful tactics to avoid traps and help beat the exam Step-by-step problem-solving guides for the toughest question types Key strategies to help you work smarter, not harder Everything You Need for a High Score Fully revised for the GMAT Focus exam Comprehensive subject coverage of all GMAT topics A thorough review of necessary Quantitative Reasoning, Verbal Reasoning, and Data Insights skills Bulleted chapter summaries for quick reference Practice Your Way to Excellence 3 full-length CAT practice exams online for practice that mimics the actual exam experience 2 new diagnostic tests in the book with 120 total questions, organized by GMAT topic Score reports and detailed answer explanations for all exams 140+ additional in-book practice drill questions 2-week, 4-week, and 6-week study plans Premium Online Features Bonus Quantitative, Verbal, and Data Insights drills Video tutorials with expert advice from leading course instructors Examples of successful b-school essays and interviews with admissions officers Special “Business School Insider” section packed with helpful info on admissions and financial aid, the MBA, your career, writing winning essays, and more

Looking to boost your marketing impact by mastering measurable effectiveness across all channels? Marketing Effectiveness is a practical guide tailored for mid-career marketers ready to develop strategic frameworks that deliver quantifiable growth, written by leading marketing practitioner Sorin Patilinet. Drawing on cutting-edge science and advanced analytics, this book offers actionable tools to implement and optimize marketing strategies based on robust, evidence-driven insights. You'll learn how to: - Apply principles of marketing effectiveness beyond ROI to all marketing mix elements - Develop data-driven decision-making frameworks that fuel sustainable growth - Leverage neuroscience and machine learning to deepen customer understanding - Explore real-world examples from Snickers, Warby Parker and Uber Eats - Prepare for AI's evolving role in enhancing marketing measurement and strategy Packed with detailed chapters and expert guidance, this book equips you to lead with confidence and elevate your career by driving measurable marketing success. Themes include: Marketing effectiveness, data-driven strategy, neuroscience in marketing, AI in analytics, decision-making frameworks, career development

"'Middle manager' The term evokes a bygone industrial era in which managers functioned like cogs in a vast machine and bureaucracy ruled. In recent decades, midlevel managers became a favorite target for the chopping block-underappreciated, often considered a superfluous layer of the organization. This view is so widespread that it has seeped into the identity of the managers themselves. Not only does this outdated perspective need to change, the future demands it. In Power to the Middle, McKinsey thought leaders Bill Schaninger, Bryan Hancock, and Emily Field call for a profound reimagining of what middle managers can and must be able to do. They explain how middle managers are uniquely positioned close to the ground but with a crucial connection to company strategy-enabling them to guide organizations through the current period of rapid and complex change, as well as help to shape the new world of work. The authors compellingly articulate this profound shift in the workplace, showing how: As the war for talent escalates, managers are an organization's first line of defense, requiring strong people skills to attract and retain the best talent; middle managers possess the granular knowledge and perspective necessary to lead the realignments resulting from digital disruption; managers must shift from merely enforcing rules to challenging them, serving as the critical stopgap for rules that are ineffective or obsolete; and crucially, good managers must not be promoted out of their jobs; instead, their title and compensation should reflect their high value and allow them to advance within their roles. With rich stories and cutting-edge research, Power to the Middle offers a new model for companies to radically alter the way they hire, train, and reward their most valuable asset: managers, the true center of the organization"--

Organizational management, along with strategy, is the most important part of business administration. Directors must know how to manage people, make decisions and, above all, have the ability to create strategies that help organizations achieve their objectives, greater strategic competitiveness, and above-average returns. In today's global and complex environment, traditional views towards organizational management are not enough for businesses to thrive. It's only by bringing together different approaches can management styles develop fast enough to keep pace with the ever-changing big picture. In this innovative new look at organizational management, expert authors Santiago García-Álvarez and Connie Atristain-Suárez explore how looking through lenses of philosophy, health, communication, law, engineering, pedagogy and policy can affect a modern organization's prospects. Built through the collective and collaborative work of the research professors at the Universidad Panamericana, this work includes interdisciplinary approaches to real-world problems. For students and researchers of business and management, this is an unmissable read.

"Today's digital-first consumers are armed with information, demand authenticity, and live on their mobile devices. Competitors are armed with data and could be the new kid on the block that is a wizard at engaging with consumers. The gap between academic knowledge and real-world success has never been wider. This is not another textbook. The Modern Marketing Playbook is your hands-on guide to thriving in today's dynamic business world. With real-world case studies from Asia and beyond, it blends cutting-edge marketing strategies, academic insights, and industry experience to help you understand consumer behavior, embrace technology, and use actionable frameworks to build powerful brands that deliver measurable results. Whether you're an enthusiastic undergraduate, an ambitious MBA student, a startup founder building from scratch, a marketing professional climbing the career ladder, or a business leader driving digital transformation, this playbook is for you. Gain the skills, tools, and confidence to turn marketing theory into marketing triumphs"-- Provided by publisher.

This revised and expanded edition of the bestselling book, "The Personal MBA" by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know."The Personal MBA" teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win." -- Provided by Publisher