Written by experts, every page of the Advanced Audit and Assurance Study Text is packed with knowledge from ACCA tutors who bring their 20+ years' of experience, directly to you. With the Advanced Audit and Assurance Study Text, you'll gain a thorough understanding of how to analyse and report on the assurance engagement and various other audit and assurance issues.

The Study Text will give you a thorough understanding of Advanced Financial Management, and cover everything you will learn on your course. The book is packed full of essential information that will help you learn and understand key topics, including the role of a senior financial executive or adviser and how they exercise professional judgement.

"Data-driven decision-making is a fundamental component of business success. Use this textbook to learn the core knowledge and techniques for analyzing business data with Python programming.Business Analytics with Python assumes no prior knowledge or experience in computer science, presenting the technical aspects of the subject in an accessible, introductory way for students on business courses. It features chapters on linear regression, neural networks and cluster analysis, with a running case study that enables students to apply their knowledge. Students will also benefit from real-life examples to show how business analysis has been used for such tasks as customer churn prediction, credit card fraud detection and sales forecasting.This book presents a holistic approach to business analytics: in addition to Python, it covers mathematical and statistical concepts, essential machine learning methods and their applications. Business Analytics with Python comes complete with practical exercises and activities, learning objectives and chapter summaries as well as self-test quizzes. It is supported by online resources that include lecturer PowerPoint slides, study guides, sample code and datasets and interactive worksheets.This textbook is ideal for students taking upper level undergraduate and postgraduate modules on analytics as part of their business, management or finance degrees"--

Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"-- $c Provided by publisher.