B2B Customer Experienceshows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience.

"This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan"--

This book is comes with Asian examples and cases. While preserving much of the pedagogical content, the text has been revised to include material on Asian marktes. This new book reassures the reader that the principles of corporate finance are as applicable in Asia as in the developed capital marktes of the U.S. and Europe.

"Effectively analyzing people data and leveraging the insights from this analysis is what sets the best HR professionals apart. However, knowing what data to collect, how to do this ethically and what questions to ask of the data is crucial for success. Excellence in People Analytics provides HR practitioners with everything they need to know from how to embed the correct infrastructure and technologies for data collection, establish consistent and transparent processes and build a culture of analytics in the HR team. Most importantly, it allows HR professionals to translate their data into tangible actions to improve business performance. Full of practical tools and advice, Excellence in People Analytics enables human resources teams to turn their data into organizational value including increasing profits, improving staff retention and workplace productivity as well as developing individual employee experience. With expert tips on how to present data insights to stakeholders in the rest of the business, assess how new sources of data can impact business growth and build a culture of analytics throughout the HR department. With case studies from global organizations including IBM, Vodafone, Bosch, Disney and AXA, this book is essential reading for all HR professionals needing to unlock the potential in their people data and gain competitive advantage"--

"Navigate the B2B marketing sphere with this fully updated guide to better understanding new customer habits, the digital era and shifting away from outdated traditional practices using the latest models. Innovative B2B Marketing is an essential guide for marketers looking for new approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, it features real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations. Now fully updated, this second edition of Innovative B2B Marketing provides three new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates"--

"Being able to renew competitive advantage with flexibility is essential for any business in today's turbulent world. How do you get behind on-trend buzzwords by mastering business agility principles? Resetting Management helps leaders understand why business agility matters. It releases a new level of energy, innovation and entrepreneurship enabling organizations to respond to disruption while still delivering business strategies with rigour and efficiency. Using diagnostic tools and practical models, it describes how to master the essential components and principles of agility and respond to uncertain and fast changing environments. Featuring case studies from some of the world's leading companies and illustrating how they have successfully and less succesfully transformed for greater agility - including Lego, General Electric, LMVH and ING - St¿hane J.G. Girod and Martin Kr¿ik provide leaders with the skills to master the transformation journey that is right for their business"--

"Supply chain management is a topic of great interest in businesses today with new technology and environmental issues, along with the need to reduce costs. Add to this the fact that supply chain professionals have been entrusted with managing nearly $1 trillion worth of logistics costs every year, representing close to 8.5% of the total U.S. gross domestic product and a clearer picture emerges of what is at stake and what can be gained by running a best-in-class supply chain"--

From bestselling author and expert Sue France, The Definitive Executive Assistant & Managerial Handbook is the ultimate guide to management in the context of an administrative role. Placing an emphasis on both personal leadership and practical skills, this new edition of the award-winning book teaches readers to manage a team, develop the emotional intelligence to understand their colleagues, negotiate effectively and confidently manage a project. Equipped with these tools, readers will be ready to steer their teams to organizational success in any situation. With new sections on best practice for managing remote workers and building a responsible relationship with new technologies, The Definitive Executive & Managerial Handbook is an indispensable guide for both ambitious PAs aiming for promotion and senior assistants who want to improve their skills.