New Books List

Publisher:

New York : Routledge, 2012.

Call Number:

647.950688 H236 2012

Pages:

552 pages.

Subject:

Business Administration

Summary:
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.