This book is comes with Asian examples and cases. While preserving much of the pedagogical content, the text has been revised to include material on Asian marktes. This new book reassures the reader that the principles of corporate finance are as applicable in Asia as in the developed capital marktes of the U.S. and Europe.

For undergraduate and graduate courses in marketing research.An applied and practical marketing research textWith a do-it-yourself, hands-on approach,Marketing Research: An Applied Orientationillustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step."--Publisher's description