Combine the best parts of your personal and professional life to live the life you really want Balance is B.S. is an unflinching and honest look at the challenges today’s working woman faces in balancing her professional and personal lives. In the United States, women comprise over 40% of household income. Increased gender diversity in the modern business landscape continues to have a positive impact on bottom lines and revenue reports across the economy, and offers significant benefits for ambitious women in the workplace. This increase of women in the workforce does present a serious problem¿women are working longer and harder outside of the home, but their workload has not lessened inside of the home. While their career prospects rise, expectations of their family and personal lives remain flat. Women pursue the mythical “work-life” balance, and feel guilty for not reaching it. There is a better way. This insightful book provides working women with real-world advice, enabling them to blend their personal and professional lives, avoid burning out, and raise expectations of themselves and those around them. Every chapter presents practical exercises to identify values, and focus on what matters most. Following the path laid out by this essential guide, you will learn how to: Blend business and personal lives together without compromising your values Adjust expectations of yourself and others around you Use practical exercises and effective techniques to combine work, social, family, and parenting lives Stop feeling guilty about your work-life balance, and embrace the best parts of both Balance is B.S. is an invaluable resource for working women regardless of profession, experience, and status. Author Tamara Loehr draws on her years of entrepreneurial success to share her proven methods of merging work, play, and family to map out and reach the life you actually want to live.

"Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media—offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today’s dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option–it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century. "--

Retain your talent with a proactive approach to employee development, one conversation at a time When employees are happy at work, the energy and creativity they possess is virtually limitless. But many leaders are ill-equipped to discuss and gauge the career satisfaction of their employees, and risk losing their talent to their competitors. Career Conversations is your guide to developing the skills needed for effective career discussions with your staff, providing step-by-step instructions on how to incorporate this capability into your leadership routine. It has never been easier for employees to seek other job opportunities. Search firms and online platforms such as LinkedIn make the danger of the competition poaching your best employees all too real. To take active, dynamic and genuine interest in their employee’s career satisfaction and development, leaders require the skills and knowledge to have ongoing career conversations. Packed full of case studies, practical exercises and key insights, career development expert Greg Smith explains how leaders can guide their employees to achieve career satisfaction by taking an active, dynamic and ongoing interest in their development. engage with employees on career aspirations listen critically and build trust help employees reinvent themselves for the future of work gain self-insight and become a more effective leader empathise and respond to your staff’s needs. Career Conversations is a must-read for current and aspiring organisational leaders, Human Resource directors, HR practitioners, senior executives, supervisors, managers and business owners. This book will help you guide your employees through their careers and, in turn, help your company thrive.

"Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises"--

THE ALL-IN-ONE SOLUTION FOR YOUR HIGHEST GMAT SCORE! This comprehensive guide includes 6 computer-adaptive (CAT) practice tests (online), 2 additional diagnostic exams, access to free online tools, and detailed topic reviews. Techniques That Actually Work • Powerful tactics to avoid traps and help beat the GMAT • Step-by-step problem-solving guides for the toughest question types • Key strategies to help you work smarter, not harder Everything You Need for a High Score • Comprehensive subject coverage of all GMAT topics • A thorough review of necessary Quantitative, Verbal, Writing, and Integrated Reasoning skills • Bulleted chapter summaries for quick reference Practice Your Way to Excellence • 6 full-length CAT practice exams online for practice that mimics the actual exam experience • Score reports and detailed answer explanations for all exams • 2 new diagnostic tests with 120 total questions, organized by GMAT topic • 180+ additional practice questions, sorted by difficulty, to customize your prep • 2-week, 4-week, and 6-week study plans

"Women who want to move forward in their careers must speak up and make clear they are confident, credible leaders, and Taking the Stage offers women--no matter their age, rank, or profession--a complete guide for communicating with courage and confidence. Based on a program that has been delivered with rave reviews to over 100,000 women worldwide, Judith Humphrey provides a step-by-step guide to show female leaders how to take the stage with a powerful mindset, script, voice, and physical presence. Readers will discover how to communicate as strong, confident leaders in a range of situations, from formal speeches to brief hallway conversations, while overcoming the common tendency to minimize their accomplishments. Humphrey provides insight into the challenges women confront in a corporate environment, and proven strategies for addressing them.Taking the Stage is the practical, comprehensive solution that will allow women to become dynamic leaders and extraordinary communicators, achieve career success, and secure their place at the boardroom table"--

"A new roadmap for building sustainable startups that last beyond the hype. As more and more cracks form in the myth of the VC-funded, IPO-driven billion-dollar company--they're not profitable, and are unethically run to boot--entrepreneurs are seeking an alternative path to building useful, sustainable, and sane businesses. The Minimalist Entrepreneur is the manifesto for a new generation of entrepreneurs who would rather build great companies than big ones. In 2011, Sahil Lavingia left his position as the second hire at Pinterest to chase his own dream of founding a billion-dollar company. His startup, Gumroad, was growing quickly and raising venture capital easily. Gumroad, a platform connecting creators with sellers, seemed like it was on the road to unicorn status, with the fancy offices and rapid hiring to match. Until one quarter, when growth faltered, and everything crumbled. But Lavingia rebuilt Gumroad from the ground up. In contrast to the waste and hypergrowth-for-growth's sake mentality that characterized his first attempt, he became a minimalist entrepreneur. Weaving together his own experience at Gumroad with stories of other likeminded companies, he offers a new roadmap for entrepreneurs choosing to grow meaningfully over growing unsustainably. Unicorns are not the best or only path for a startup. The Minimalist Entrepreneur teaches founders how to resist investments that set you up to fail, run a tight ship amid the rise of the gig economy and remote work, develop and release products without failing fast or often, and how to get to profitability and stay there"--